SOLE TIES

For Sneakerheads. Made By Sneakerheads.

Introduction

Sole ties is an online shopping boutique for exclusive sneakers. A sneakerhead is a person who collects, trades, or admires sneakers as a hobbyThe birth of sneakerhead culture in the United States came in the 1980s and can be attributed to two major sources: basketball, specifically the emergence of Michael Jordan and his eponymous Air Jordan line of shoes released in 1985, and the growth of hip hop music.

Problem

Sole Ties is a new brand created by sneakerheads. The market is small for exclusive online sneaker shopping so they wanted to make a great impact with bold colors and beautiful design. 

Branding

Guiding Principles: 

Sole Ties is for sneakerheads, made by sneakerheads. We get the passion; so we wanted to design a shopping experience that makes it simple for you to get the latest footwear. Our values are: 

Reliability

You can depend on us to give you news about the latest sneakers and make it easy to buy them.

Service

Our passion for sneakers carry over into how we serve our customers

Integrity

Our platform is an authentic marketplace. No fakes. EVER.

Logo: 

A “soul tie” is said to be a continuous emotional and spiritual connection with someone. It explains how when we lose a loved one, their memory seems to linger with us forever. Also, the number 8 is the only number that you can continuously draw; and it also means harmony and balance. The toes were added to the 8 to show a sole of a foot.

Colors: 

Typography:

Headings - Kanit Bold

Regular Text- Open Sans Regular

Kanit was chosen for its bold and blocked appeal. Sneakers are often associated with hip hop culture, which is connected to graffiti culture. So Kanit provides a clean but bold & blocked look. Open Sans was a suggested pairing and it felt casual and reliable.

Final UI

Desktop Marketing Website

Final Digital Mock Ups

LET'S WORK TOGETHER

LET'S CONNECT

© 2020 Claude Ball Designs  •  Atlanta, Georgia 

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